George Zhang was born in Jinan, China. In 2000, George and his parents immigrated to the US to start a new life when he was fourteen years old. George was introduced to fine wine at his first job after college in the banking industry. George was immediately fascinated by the variety and the complexity of wines from different parts of the world. As a result, George dedicated much of his free time to learn everything he could about wine.
In the Summer of 2019, George decided to pursue his dream by launching ShunYi Cellars. Each wine made by ShunYi Cellars will have a unique name that tells a story. George believes that wine can bring people together and be a bridge between different experiences, cultures, and values.